radio
Radio is an underrated medium that can be great. Case-in-point, the Subway spot below took home a Mercury.
Our Toys R Us TV campaign didn't translate into radio, so we took a different approach and focused less on the toys and more on the kids who play with them. These spots were totally unscripted in an effort to get 100% genuine reactions from the kids.
Occasionally at BBDO Atlanta, we'd get a call from the NY office to help with an assignment. Below is a radio campaign I wrote and produced for Lowe's.
For the outdoor outfitter, REI, we came up with this weird super low energy campaign. Aside from writing them, I also lent my voice as one of the characters (my proceeds went to a SAG charity).
Here's another REI radio campaign comprised of spots that would air depending on the weather conditions in that particular metro area.