Social/Digital
We created over 40 versions of these that ran as pre-roll and across social media, including Instagram, Twitter, Facebook and Snapchat.
TV/Video
For Sanderson Farms first-ever TV campaign, we cast a live chicken named Fred and paired him with the perfect voice talent. The combo worked so well, the campaign made the Communication Arts Ad Annual.
TV/Print/Social/Digital
What started as a couple of TV spots quickly snowballed into a fully integrated campaign that ran for two years.
TV
The big telecoms are engaged in a never-ending coverage war. These are a couple of volleys we fired off on behalf of AT&T.
TV/SOCIAL
We won the HoneyBaked Ham account and were tasked with creating their first TV commercial in a decade. We came up with an amazing idea… which turned out to be amazingly expensive.
So we came back with an even better idea featuring one location and a single actress. We supported the spot on social media by creating unique GIFs and posts from the existing footage.
And since our spot doesn’t feature Kelly in the best light, we used social to reach out to all the “Kellys” of the world with an offer of free hams.
TV/Social
Every year, AT&T markets an exclusive Samsung smartphone that can take some serious punishment. These are some of the highlights, including a social media component starring two well known YouTube influencers as scientists in a wacky test lab.
(Phones were definitely harmed in the making of these commercials.)
TV/Social
We won the Toys R Us account with a campaign that let the toys do the talking. Literally.
TV
The assignment was for a single TV spot. Three years and dozens of spots later, it's one of the most successful campaigns in AT&T's history.
We even made it on "Jeopardy!" Woot-woot!
Digital
For mosquito control experts, Mr. Mister, we developed a programmatic web banner campaign that reminded people just how annoying mosquitoes can be.
After searching for "mosquito control" or other appropriate search terms, these banners would relentlessly follow the viewer from site to site. Oh yeah, and our budget was $0.
Digital/Print
AT&T is one of the biggest corporate sponsors of sports in the world. For the 2012 Summer Games we did multiple campaigns.
Here are two of them that ran as print and pre-roll.
The second one drove viewers to a website where they could get the inside story on their favorite Team USA athletes. We even turned some existing (and rather mundane) athlete interviews into a cool tablet interface.
TV/Social
AT&T does a big college football sponsorship every fall. For this particular campaign we shot 16 spots with Eric Stonestreet of "Modern Family" as a "fan coach".
Every Saturday morning on ESPN's "College GameDay", Coach would issue a challenge to fans which they could take part in via social media.
GoPhone is a "burner" phone like drug dealers use. The client wouldn't let us do a campaign about drug dealers, so we did this instead.
TV
NumberSync is a technology from AT&T that allows your smartwatch and phone to share the same number. (Apparently this is a problem.)
To advertise it, we took a trip back through time to the mid-80s and the original smartwatch aficionado... Michael Knight.
